Consumer Behaviour Theory: Approaches and Models.

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Bray, J. P., 2008. Consumer Behaviour Theory: Approaches and Models. Discussion Paper. Unpublished. (Unpublished)

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Abstract

Critique of the various approaches that have been taken towards the study of Consumer Behaviour

Item Type:Monograph (Discussion Paper)
Subjects:Social Sciences > Commerce
Group:School of Tourism > Centre for Event and Sport Research
ID Code:10107
Deposited By:Mr Jeffery P Bray
Deposited On:18 Jun 2009 13:27
Last Modified:07 Mar 2013 15:09

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