Harrison, S. and Moloney, K., 2004. Comparing two public relations pioneers: American Ivy Lee and British John Elliott. Public Relations Review, 30 (2), pp. 205-215.
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A comparison of the careers of two pioneering public relations professionals suggests that their work content in the first quarter of the last century and that of modern professionals is much the same. John Elliot was the first Briton to carry the title ‘public relations officer’ and he knew of Ivy Lee when working in New York as a reporter. Research shows that they faced operational problems and responded with techniques recognisable to today’s public relations industry, although their professional vocabulary was different. This timeline of common experience over almost a century allows us to see public relations people as a community of professionals, and thus to explore how knowledge of the past can inform the present.
|Uncontrolled Keywords:||Public relations officer Professional Corporate identity|
|Subjects:||Technology > Business, Management and Marketing|
|Deposited By:||INVALID USER|
|Deposited On:||02 Jan 2008|
|Last Modified:||07 Mar 2013 14:35|
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