Having, Being and Higher Education: the Marketisation of the University and the Transformation of the Student into Consumer.

Nixon, E., Molesworth, M. and Scullion, R., 2007. Having, Being and Higher Education: the Marketisation of the University and the Transformation of the Student into Consumer. In: AM 2007 (Academy of Marketing): Marketing Theory into Practice, 3-6 July 2007, Royal Holloway Conference Centre, Egham, Surrey.. (Unpublished)

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Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Education
Group:Media School > Centre for Excellence in Media Practice
ID Code:10287
Deposited By:Mrs Jean Harris
Deposited On:23 Jul 2009 16:02
Last Modified:07 Mar 2013 15:10
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