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Hemmington, N. and Watson, S., 2002. Managing customer expectations: the marketing communications vs service delivery conundrum. International Journal of Customer Relationship Management, 5 (3), pp. 271-283.
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| Item Type: | Article |
|---|---|
| ISSN: | 1461-4561 |
| Uncontrolled Keywords: | Customer expectations |
| Subjects: | Technology > Business, Management and Marketing |
| Group: | School of Tourism > International Centre for Tourism and Hospitality Research |
| ID Code: | 103 |
| Deposited By: | Mr David Ball LEFT |
| Deposited On: | 18 Dec 2007 |
| Last Modified: | 07 Mar 2013 14:33 |
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