Dermody, J. and Scullion, R., 2001. Delusions of grandeur? Marketing's contribution to "meaningful" Western political consumption. European Journal of Marketing, 35 (9/10), pp. 1085-1098.
Full text not available from this repository.
Official URL: http://www.emeraldinsight.com/Insight/viewContentI...
This paper explores the contribution of marketing to Western politics. Moving away from traditional views of marketing located in means-end relationships, it examines contemporary views of marketing that focus on consumption as a process of signification and representation. This more radical perspective offers contemporary insight into the many manifestations of political consumption, and the meanings the electorate ascribe to them, both individually and socially. This contemporary approach challenges critics’ claims that marketing encourages politics to be shallow. It offers far more in-depth insight into the electorate and their appreciation, understanding and relationship with politics.
|Uncontrolled Keywords:||Marketing communications, politics, postmodernism, symbolism|
|Subjects:||Social Sciences > Communication, Cultural and Media Studies|
Technology > Business, Management and Marketing
Social Sciences > Politics
|Deposited By:||INVALID USER|
|Deposited On:||02 May 2007|
|Last Modified:||07 Mar 2013 14:35|
|Repository Staff Only -|
|BU Staff Only -|
|Help Guide -||Editing Your Items in BURO|