Marketing senior tourism in Brazil.

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Kilburn, D., 1998. Marketing senior tourism in Brazil. Discussion Paper. University of Santa Cruz, Ilheus, Brazil.

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Abstract

The article covers Senior Tourism in North East Brazil and explores how targeted marketing can overcome negative perceptions.

Item Type:Monograph (Discussion Paper)
Subjects:Technology > Business, Management and Marketing
Group:School of Tourism > Centre for Event and Sport Research
ID Code:10998
Deposited By:Associate Professor David Kilburn
Deposited On:10 Sep 2009 19:14
Last Modified:07 Mar 2013 15:12

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