Sripun, M. and Ladkin, A., 2001. Total quality management and tourism and hospitality education: the case of Thailand. Journal of Quality Assurance in Hospitality and Tourism, 2 (1/2), pp. 89-103.
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This paper examines the application of quality management concepts in relation to the provision of tourism and hospitality education, with a specific focus on Thailand. The key quality concepts, namely quality control, quality assurance, quality audit and “Total Quality Management” (TQM) are identified, and the applications of these concepts in the provision of tourism and hospitality education are discussed. The paper explores three main themes. The first is to examine how quality issues have been applied to tourism and hospitality education. Second, the paper outlines the concepts of quality management, which represent the key element of aTQMstrategy to implement conformance to standards and quality improvement. The third theme discusses the specific case of Thailand, drawing on research in its early stages which examines quality management in tourism and hospitality education in Thailand. An outline of the nature of tourism and hospitality education in Thailand is provided, followed by a synopsis of the significant challenges facing Thai tourism and hospitality education. A procedure for examining quality in tourism and hospitality education in Thailand is proposed.
|Uncontrolled Keywords:||Total quality management Tourism education Thailand Hospitality education|
|Subjects:||Technology > Business, Management and Marketing|
Social Sciences > Tourism
|Group:||School of Tourism > International Centre for Tourism and Hospitality Research|
|Deposited By:||Mr David Ball LEFT|
|Deposited On:||02 Jan 2008|
|Last Modified:||07 Mar 2013 14:33|
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