The role of market segmentation in relationship marketing in international hotel groups.

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Osman, H., Hemmington, N. and Bowie, D., 1998. The role of market segmentation in relationship marketing in international hotel groups. In: EuroCHRIE/IAHMS Conferenc : Competitiveness in the International Hospitality Industry., 1998, Lausanne, Switzerland.

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Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Tourism
Group:School of Tourism > International Centre for Tourism and Hospitality Research
ID Code:11137
Deposited By:Dr. Hanaa Osman
Deposited On:03 Sep 2009 19:44
Last Modified:07 Mar 2013 15:13
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