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Kilburn, D., 1991. B & Q's International Strategy. Masters Thesis (Masters). Bournemouth University.
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Abstract
M.B.A.dissertation looking at how B & Q changed their International Strategy from using third party wholesalers to dealing direct with manufacturers in the Far Eastand saving £12million in the process.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Technology > Business, Management and Marketing |
| Group: | School of Tourism > Centre for Event and Sport Research |
| ID Code: | 11173 |
| Deposited By: | Associate Professor David Kilburn |
| Deposited On: | 04 Sep 2009 18:22 |
| Last Modified: | 07 Mar 2013 15:13 |
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