Kilburn, D., 1991. B & Q's International Strategy. Masters Thesis (Masters). Bournemouth University.
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M.B.A.dissertation looking at how B & Q changed their International Strategy from using third party wholesalers to dealing direct with manufacturers in the Far Eastand saving £12million in the process.
|Item Type:||Thesis (Masters)|
|Subjects:||Technology > Business, Management and Marketing|
|Group:||School of Tourism > Centre for Event and Sport Research|
|Deposited By:||Associate Professor David Kilburn|
|Deposited On:||04 Sep 2009 18:22|
|Last Modified:||07 Mar 2013 15:13|
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