Senior Tourism, an important segment in Tourism Development (given in Portuguese).

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Kilburn, D., 1998. Senior Tourism, an important segment in Tourism Development (given in Portuguese). In: University of Santa Cruz International Tourism conference, 2-4 April 1998, Ilheus, North East Brazil. (Unpublished)

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Abstract

Discussed how Brazil could benefit from targeting the international Senior market to increase visitor numbers and average spend

Item Type:Conference or Workshop Item (Paper)
Subjects:Technology > Business, Management and Marketing
Group:School of Tourism > Centre for Event and Sport Research
ID Code:11256
Deposited By:Associate Professor David Kilburn
Deposited On:10 Sep 2009 20:17
Last Modified:07 Mar 2013 15:14
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