Kilburn, D., 1997. British Institute of Retailing research report. Project Report. Unknown. (Unpublished)
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Research conducted with 167 leading retail companies in to the viability of setting up the British Institute of Retailing to increase the awareness of retailing and attract better managerial talent.Chief Executives of 20 leading retail companies were interviewed in depth and findings were presented to senior industry figures.
|Item Type:||Monograph (Project Report)|
|Subjects:||Technology > Business, Management and Marketing|
|Group:||School of Tourism > Centre for Event and Sport Research|
|Deposited By:||Associate Professor David Kilburn|
|Deposited On:||10 Sep 2009 20:49|
|Last Modified:||07 Mar 2013 15:14|
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