Staples: CIM Strategic Marketing in Practice: Tutor notes – commentary prepared by David Kilburn.

Kilburn, D., 2009. Staples: CIM Strategic Marketing in Practice: Tutor notes – commentary prepared by David Kilburn. Documentation. Chartered Institute of Marketing. (Unpublished)

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Abstract

Case study featuring Staples and its strategic imperatives

Item Type:Monograph (Documentation)
Additional Information:The Professional Postgraduate Diploma in Marketing is the highest qualification available to practising marketers and is aimed at Board Directors and other senior managers. Emerging Themes is a new unit which delegates have to master in managing uncertainty in the business environment. Professional Marketing, 16 May 2009, Bournemouth University, England.
Subjects:Technology > Business, Management and Marketing
Group:School of Tourism > Centre for Event and Sport Research
ID Code:11327
Deposited By:Associate Professor David Kilburn
Deposited On:11 Oct 2009 11:36
Last Modified:07 Mar 2013 15:14

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