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Watson, T. and Kitchen, P. J., 2008. Corporate Communication: reputation in action. In: Melewar, T. C., ed. Facets of Corporate Identity, Communication and Reputation. Abingdon, Oxon: Routledge, pp. 121-140.
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Abstract
Reputation is of immense importance to all organisations, whether they be commercial, governmental, or not-for-profit. To achieve goals, remain competitive, and prosper, good reputation paves the organisational path to acceptance and approval by stakeholders. It also underpins competitive advantage by demonstrating distinctive differences from other [similar] organisations. Even those operating in difficult ethical environments - perhaps self-created - need to sustain a positive reputation.
| Item Type: | Book Section |
|---|---|
| ISBN: | 978-0-415-40528-7 |
| Number of Pages: | 256 |
| Uncontrolled Keywords: | corporate communication, public relations, relationships, reputation |
| Subjects: | Social Sciences > Communication, Cultural and Media Studies Social Sciences > Commerce |
| Group: | Media School > Institute for Media and Communication Research |
| ID Code: | 11335 |
| Deposited By: | Prof Tom Watson |
| Deposited On: | 21 Dec 2011 16:59 |
| Last Modified: | 07 Mar 2013 15:14 |
Available Versions of this Item
- Corporate Communication: reputation in action. (deposited 17 Dec 2008 16:44)
- Corporate Communication: reputation in action. (deposited 21 Dec 2011 16:59) [Currently Displayed]
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