Watson, T. and Kitchen, P. J., 2008. Corporate Communication: reputation in action. In: Melewar, T. C., ed. Facets of Corporate Identity, Communication and Reputation. Abingdon, Oxon: Routledge, pp. 121-140.
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Reputation is of immense importance to all organisations, whether they be commercial, governmental, or not-for-profit. To achieve goals, remain competitive, and prosper, good reputation paves the organisational path to acceptance and approval by stakeholders. It also underpins competitive advantage by demonstrating distinctive differences from other [similar] organisations. Even those operating in difficult ethical environments - perhaps self-created - need to sustain a positive reputation.
|Item Type:||Book Section|
|Number of Pages:||256|
|Uncontrolled Keywords:||corporate communication, public relations, relationships, reputation|
|Subjects:||Social Sciences > Communication, Cultural and Media Studies|
Social Sciences > Commerce
|Group:||Media School > Institute for Media and Communication Research|
|Deposited By:||Prof Tom Watson|
|Deposited On:||21 Dec 2011 16:59|
|Last Modified:||07 Mar 2013 15:14|
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