Abstract

Many elements of qualitative research are shared between the variety of approaches, and often the overlap of epistemology, ethics and procedures encourages a generic and flexible view of this type of inquiry. This article argues that there is an essential tension between flexibility on the one hand, and consistency and coherence on the other. Such tension may encourage qualitative researchers to consider the intentions and philosophical underpinnings of the different approaches in greater depth in order to arrive at an epistemological position that can coherently underpin its empirical claims. This article is intended to encourage a more thoughtful engagement with different qualitative approaches by highlighting distinctive elements of three of the most common approaches. We suggest that the researcher be contextsensitive and flexible as well as considerate of the inner consistency and coherence that is needed when engaged in qualitative research.