Grant-Braham, B., 2009. Sports Tourism and Motorsports - an Exploration. In: Advances in Tourism Marketing Conference, 6-9 September 2009, Bournemouth University, England.
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Motorsport hallmark events have actively attracted sports tourism for 107 years. This paper examines some of the motivations and outcomes of the relationship between motorsport and tourism and identifies that local and national government has recognised the mutual synergy since motorsport began. The paper then examines how tourism is leveraged through motorsport with some practical examples from both circuit racing and world championship rallying. It is identified that at the top level of motorsport tourism is now seen as the core reason for many races to take place. Finally the paper argues that tourism organisations shouldn’t just look to encouraging attracting overseas tourists, valuable though they are, but should look closer to home at tourism within the host country and host community too.
|Item Type:||Conference or Workshop Item (Paper)|
|Additional Information:||Full text not available from this repository. Official URL: http://www.bournemouth.ac.uk/icthr/ATMC2009.html|
|Uncontrolled Keywords:||Motorsport, Motor Sport, Autosport, Auto Sport, Marketing, Sponsorship|
|Subjects:||Technology > Business, Management and Marketing|
Social Sciences > Finance and Financial Economics
Arts > Recreation
Social Sciences > Tourism
Social Sciences > Public Administration
Geography and Environmental Studies
Arts > Sports
Social Sciences > Politics
Social Sciences > Commerce
|Group:||School of Tourism > Centre for Event and Sport Research|
|Deposited By:||Dr Bruce Grant-Braham|
|Deposited On:||10 Dec 2009 15:50|
|Last Modified:||07 Mar 2013 15:18|
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