Digital Advertising.

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McStay, A., 2009. Digital Advertising. Basingstoke, England: Palgrave-Macmillan.

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Abstract

This book examines the cultural, commercial, creative and regulatory practices of advertising in digitally-based environments.

Item Type:Book
ISBN:9780230222403
Number of Pages:244
Subjects:Social Sciences > Communication, Cultural and Media Studies
Group:Media School
ID Code:12932
Deposited By:Dr Andrew McStay LEFT
Deposited On:14 Feb 2010 13:10
Last Modified:07 Mar 2013 15:21
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