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Kilburn, D., 1994. Euroqualification:The Store Manager - Marketing manual. Manual. Poole, England: Bournemouth University. (Unpublished)
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Abstract
A marketing manual produced for European graduates from the U.K., Italy and Belgium who were engaged in a new Euroqualification. This initiative was set up by the British Retail Consortium in conjunction with Bournemouth University.
| Item Type: | Monograph (Manual) |
|---|---|
| Subjects: | Technology > Business, Management and Marketing |
| Group: | School of Tourism > Centre for Event and Sport Research |
| ID Code: | 13627 |
| Deposited By: | Associate Professor David Kilburn |
| Deposited On: | 15 Apr 2010 20:24 |
| Last Modified: | 07 Mar 2013 15:24 |
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