Daymon, C. and Hodges, C. E.M., 2009. Researching Public Relations occupational culture in Mexico. Public Relations Review, 35 (4), pp. 429-433.
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Official URL: http://www.sciencedirect.com/science?_ob=ArticleUR...
Within the field of international public relations, it is rare to find detailed accounts of the process of undertaking cross-cultural research. Yet researchers who collect data in cultural contexts different from their own face numerous ethical and cultural challenges. By failing to articulate these, researchers deny the accommodations they have to make in their methodological choices, limiting the explanatory power of their findings. This article reflects on how societal culture influenced the evolving research decisions and experiences in a study into the occupation of public relations in Mexico City. In considering how to explore in a culturally sensitive way the social reality of public relations practitioners, it raises ethical concerns regarding selectivity and relationship interactions in cross-cultural research.
|Uncontrolled Keywords:||public relations, qualitative research, ethnography, occupational culture, Mexican culture.|
|Subjects:||Social Sciences > Communication, Cultural and Media Studies|
|Group:||Media School > Institute for Media and Communication Research|
|Deposited By:||Dr Caroline Hodges|
|Deposited On:||29 Apr 2010 08:06|
|Last Modified:||07 Mar 2013 15:26|
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