Meng, Y., Thwaites, D. and Gopalakrishna Pillai, K., 2010. The Moderating Role of Sport Involvement on the Relationship between Consumer Ethnocentrism and Attitudes towards the Sponsor. In: Academy of Marketing 2010 Conference, 6-8 July 2010, Coventry University Business School, England. (Submitted)
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Official URL: http://www.academyofmarketing.org/index.php?option...
|Item Type:||Conference or Workshop Item (Paper)|
|Subjects:||Social Sciences > Communication, Cultural and Media Studies|
|Group:||Media School > Centre for Excellence in Media Practice|
|Deposited By:||Dr Yue Meng|
|Deposited On:||11 May 2010 19:49|
|Last Modified:||07 Mar 2013 15:28|
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