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Meng, Y., Thwaites, D. and Gopalakrishna Pillai, K., 2010. The Moderating Role of Sport Involvement on the Relationship between Consumer Ethnocentrism and Attitudes towards the Sponsor. In: Academy of Marketing 2010 Conference, 6-8 July 2010, Coventry University Business School, England. (Submitted)
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Official URL: http://www.academyofmarketing.org/index.php?option...
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | Social Sciences > Communication, Cultural and Media Studies |
| Group: | Media School > Centre for Excellence in Media Practice |
| ID Code: | 14486 |
| Deposited By: | Dr Yue Meng |
| Deposited On: | 11 May 2010 19:49 |
| Last Modified: | 07 Mar 2013 15:28 |
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- The Moderating Role of Sport Involvement on the Relationship between Consumer Ethnocentrism and Attitudes towards the Sponsor. (deposited 11 May 2010 19:49) [Currently Displayed]
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