Hevey, D., Thomas, K., Pertl, M., Ni Chuinneagain, S., Maher, L. and Craig, A., 2010. Body consciousness moderates the effect of message framing on intentions to use sunscreen. Journal of Health Psychology, 15 (4), pp. 553-559.
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Official URL: http://intl-hpq.sagepub.com/
The objective of this study was to investigate the impact of messages differing in focus (health vs appearance) and frame (gain vs loss) on intentions for sunscreen use and sunbed use, and the potential moderating role of body consciousness. Questionnaire data from 390 young adults were analysed using factorial ANOVA. Results showed a significant interaction between message frame and body consciousness, such that gain-framed health or appearance messages had the strongest effect on sunscreen use intentions for those high in body consciousness, compared to those low in body consciousness. We conclude that message framing effects on precautionary sun behaviour intentions are moderated by body consciousness.
|Uncontrolled Keywords:||* body consciousness * health motivation * message framing * self-presentation * sun protection behaviour|
|Group:||School of Design, Engineering & Computing > Psychology Research Group|
|Deposited By:||Dr Kevin Thomas|
|Deposited On:||11 May 2010 20:36|
|Last Modified:||07 Mar 2013 15:28|
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