Tools
Tools
Cownie, F., 1999. Relationship Marketing. In: Kitchen, P. J., ed. Marketing Communications: Principles and Practice. London: Thomson Business Press, pp. 403-421.
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Abstract
Analysis of the role of Relationship Marketing within the context of Marketing Communications
| Item Type: | Book Section |
|---|---|
| ISBN: | 1-86152-196-0 |
| Subjects: | Social Sciences > Communication, Cultural and Media Studies |
| Group: | Media School > Institute for Media and Communication Research |
| ID Code: | 14674 |
| Deposited By: | Mrs Fiona Cownie |
| Deposited On: | 20 May 2010 20:27 |
| Last Modified: | 07 Mar 2013 15:29 |
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