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Cownie, F., 1999. An Examination of the Evidence and Role of Commitment and Trust within Marketing Relationships Between a Charity and its Members. In: Academy Of Marketing Proceedings of the Annual Conference, 7-9 July 1999, University Of Stirling, pp. 476-503.
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| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | Technology > Business, Management and Marketing |
| Group: | Media School |
| ID Code: | 14677 |
| Deposited By: | Mrs Fiona Cownie |
| Deposited On: | 20 May 2010 17:24 |
| Last Modified: | 07 Mar 2013 15:29 |
Available Versions of this Item
- An Examination of the Evidence and Role of Commitment and Trust within Marketing Relationships Between a Charity and its Members. (deposited 09 Jun 2007)
- An Examination of the Evidence and Role of Commitment and Trust within Marketing Relationships Between a Charity and its Members. (deposited 20 May 2010 17:24) [Currently Displayed]
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