Negrine, R. and Lilleker, D., 2003. The rise of a proactive local media strategy in British political communication: clear continuities and evolutionary change 1966-2001. Journalism Studies, 4 (2), pp. 199-211.
Full text not available from this repository.
Official URL: http://www.informaworld.com/smpp/content?content=1...
Literature on electioneering, political communication and political marketing all suggest that political campaigns are nationally orchestrated, centrally controlled and highly professional; all of which highlight a strong contrast with studies of similar areas thirty years ago. However, evidence based on interviews with current and former MPs and candidates tell a very different story; instead there are strong continuities between the activities pursued during elections in the period 1966-70 and those in the period 1997-2001. There is a greater level of technological support as well as changes in the way the media handle political stories. But the ways that candidates build a profile and gain media coverage are almost identical across this thirty-year period. The key questions this paper poses are: Can we describe political campaigning as a purely centralised activity? Can we describe current electoral candidates as more professional? Is there a clear dichotomy between the activities engaged in thirty years ago and those of the present time?
|Subjects:||Social Sciences > Communication, Cultural and Media Studies|
Social Sciences > Politics
|Deposited By:||INVALID USER|
|Deposited On:||02 Jan 2008|
|Last Modified:||07 Mar 2013 14:37|
|Repository Staff Only -|
|BU Staff Only -|
|Help Guide -||Editing Your Items in BURO|