Lees-Marshment, J. and Lilleker, D., 2001. Political marketing and traditional values: 'Old Labour' for 'new times'? Contemporary Politics, 7 (3), pp. 205-216.
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Official URL: http://www.informaworld.com/smpp/content?content=1...
Is New Labour a party with values or a skilfully manufactured entity designed to win elections? Considerable debate currently surrounds this question. This article argues that New Labour adopted a market-oriented model to gain voter support and examines whether this necessarily means a rejection of underpinning values. Analysing New Labour discourse, the authors argue there is a clear ethos underpinning New Labour even though the policies developed from its foundation are designed to have electoral appeal.
|Subjects:||Social Sciences > Communication, Cultural and Media Studies|
Social Sciences > Politics
|Deposited By:||INVALID USER|
|Deposited On:||02 Jan 2008|
|Last Modified:||07 Mar 2013 14:37|
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