Interacting with transnational social marketing Campaigns: The case of MTV’s HIV/AIDS Awareness Campaigns.

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Martens, C., 2008. Interacting with transnational social marketing Campaigns: The case of MTV’s HIV/AIDS Awareness Campaigns. In: Congress of the Humanities and Social Sciences 2008, 31 May-8 June 2008, University of British Columbia, Vancouver, Canada. (Unpublished)

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Official URL: http://old.fedcan.ca/congress2008/


Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Communication, Cultural and Media Studies
Social Sciences > Education
Social Sciences > Sociology
Group:Media School > Institute for Media and Communication Research
ID Code:15112
Deposited By:Dr. Cheryl Martens
Deposited On:10 Jun 2010 12:32
Last Modified:07 Mar 2013 15:31
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