Qualitative research methods in public relations and marketing communications.

Holloway, I. and Daymon, C., 2002. Qualitative research methods in public relations and marketing communications. London: Routledge.

Full text not available from this repository.


Item Type:Book
ISBN:0415222737
Number of Pages:293
Subjects:Social Sciences > Communication, Cultural and Media Studies
Social Sciences > Commerce
Group:School of Health and Social Care > Centre for Qualitative Research
ID Code:1519
Deposited By:INVALID USER
Deposited On:12 May 2007
Last Modified:07 Mar 2013 14:37
Repository Staff Only -
BU Staff Only -
Help Guide - Editing Your Items in BURO