Henderson, H. E., 2010. Happy sails or flappy sails: sports tourism at an International Sailing Federation world cup event. In: CAUTHE 2012: Challenging the Limits. Proceedings of the 20th Annual CAUTHE Conference. Hobart, Tasmania: University of Tasmania.
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This study aims to examine sports tourists’ characteristics, motivations and experiences associated with the final leg of the inaugural International Sailing Federation World Cup Series, during the first year of the new Olympic cycle, in the build up to the London 2012 Olympic and Paralympic Games. Through a mixed methods approach, utilising a questionnaire survey and laddering interviews, the study focuses on addressing the experiences attendees had at the event, satisfaction and retention. Preliminary findings of the research indicate high levels of satisfaction of attendees and future attendee retention. With regard to event experiences the key findings identify the importance of the experience space and the associated interactions between the event organisers and the sport tourists.
|Item Type:||Book Section|
|ISBN:||978 1 86295 560 8|
|ISSN:||978 1 86295 560 8|
|Additional Information:||8-11 February 2010, University of Tasmania, Hobart, Tasmania|
|Subjects:||Arts > Sports|
|Group:||School of Tourism > Centre for Event and Sport Research|
|Deposited By:||Dr Holly Henderson LEFT|
|Deposited On:||14 Jun 2010 20:41|
|Last Modified:||07 Mar 2013 15:32|
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