Evaluation of summer advertising campaign for heritage attractions.

Tools

Calver, S.J. and Johnston, N., 2009. Evaluation of summer advertising campaign for heritage attractions. Project Report. Poole, England: Bournemouth University.

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Abstract

This research was commissioned to evaluate the effect of advertising on the Devon and Cornwall events market during the summer months.

Item Type:Monograph (Project Report)
Subjects:Social Sciences > Tourism
Group:School of Tourism > The Market Research Group
ID Code:15225
Deposited By:Mr Stephen Calver
Deposited On:16 Jun 2010 15:54
Last Modified:07 Mar 2013 15:32
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