Tools
Tools
Calver, S.J., Johnston, N. and Makris, E., 2009. Evaluation of the ITV West advertising campaign for the National Trust. Project Report. Poole, England: Bournemouth University.
Full text not available from this repository.
Abstract
This research examined the effect of TV advertising on key market segments for the National Trust in Devon and Cornwall.
| Item Type: | Monograph (Project Report) |
|---|---|
| Subjects: | Social Sciences > Tourism |
| Group: | School of Tourism > The Market Research Group |
| ID Code: | 15227 |
| Deposited By: | Mr Stephen Calver |
| Deposited On: | 16 Jun 2010 15:55 |
| Last Modified: | 07 Mar 2013 15:32 |
| Repository Staff Only - | |
| BU Staff Only - | |
| Help Guide - | Editing Your Items in BURO |