Ad Invaders: the development of computer games as a medium for marketing communication.

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Molesworth, M., 2003. Ad Invaders: the development of computer games as a medium for marketing communication. In: History of the Next Decade, Academy of Marketing Annual Conference 2003, Doctorial Colloquium, 8-10 July, 2003, Aston Business School, Birmingham. (Unpublished)

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Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Communication, Cultural and Media Studies
Group:Media School
Media School > Institute for Media and Communication Research
ID Code:1552
Deposited By:INVALID USER
Deposited On:02 Jan 2008
Last Modified:07 Mar 2013 14:37
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