Development of an e-Marketing & IT Strategy - A Knowledge Transfer Case Study.

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Cownie, F., Milton, P. and Polkinghorne, M., 2009. Development of an e-Marketing & IT Strategy - A Knowledge Transfer Case Study. In: Applications of knowledge transfer to small and medium sized businesses. 2009 ed. Poole, England: Bournemouth University.

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Item Type:Book Section
Subjects:Technology > Business, Management and Marketing
Group:Professional Services
ID Code:15542
Deposited By:Dr Martyn Polkinghorne
Deposited On:15 Nov 2010 13:52
Last Modified:07 Mar 2013 15:33
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