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Appiah-Adu, K., Fyall, A. and Singh, S., 1998. Marketing Effectiveness and Customer Retention in the Airline Industry. In: Andersson , P., ed. Marketing Strategy and Organization. Elanders Gotab, pp. 343-356.
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| Item Type: | Book Section |
|---|---|
| ISBN: | 91-7258-482-3 |
| Additional Information: | Volume 3 European Marketing Academy. 27th EMAC Conference. (1998 May : Stockholm) |
| Subjects: | Social Sciences > Tourism |
| Group: | School of Tourism > International Centre for Tourism and Hospitality Research |
| ID Code: | 15629 |
| Deposited By: | Ms Karen Ward |
| Deposited On: | 13 Jul 2010 16:25 |
| Last Modified: | 07 Mar 2013 15:34 |
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