Augmenting the Interorganizational Domain: Furthering the Effectiveness of a Collaborative Marketing Alliance.

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Fyall, A. and Oakley, B., 1999. Augmenting the Interorganizational Domain: Furthering the Effectiveness of a Collaborative Marketing Alliance. Enhancing Knowledge Development in Marketing, 10, pp. 24-25.

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Item Type:Article
Subjects:Social Sciences > Tourism
Group:School of Tourism > International Centre for Tourism and Hospitality Research
ID Code:15645
Deposited By:Ms Karen Ward
Deposited On:14 Jul 2010 09:58
Last Modified:07 Mar 2013 15:34
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