Abstract

Recent years have witnessed an upsurge of interest in the concept of sustainable tourism. For the most part, attention has focused on defining the concept. Authors have reasoned that in order to achieve sustainable tourism, a sound understanding must first be gained of what the concept means. This article does not take issue with this general approach, but nevertheless argues that the time has now come to move on from defining sustainable tourism, to begin to consider how it may best be implemented in practice. An approach based on the methodology of environmental economics is suggested as a possible way forward.