Augmenting the interorganizational domain: furthering the effectiveness of a collaborative marketing alliance.

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Fyall, A. and Oakley, B., 1999. Augmenting the interorganizational domain: furthering the effectiveness of a collaborative marketing alliance. In: American Marketing Association Summer Educators’ Conference, August 1999, San Francisco, CA, USA.

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Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Tourism
Group:School of Tourism > International Centre for Tourism and Hospitality Research
ID Code:15653
Deposited By:Ms Karen Ward
Deposited On:14 Jul 2010 14:11
Last Modified:07 Mar 2013 15:34
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