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Appiah-Adu, K., Fyall, A. and Singh, S., 1998. Marketing culture and customer retention in the financial services industry. In: American Marketing Association Summer Educators’ Conference, August 1998, Boston, MA, USA.
Full text not available from this repository.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | Social Sciences > Tourism |
| Group: | School of Tourism > International Centre for Tourism and Hospitality Research |
| ID Code: | 15654 |
| Deposited By: | Ms Karen Ward |
| Deposited On: | 14 Jul 2010 14:13 |
| Last Modified: | 07 Mar 2013 15:34 |
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| Help Guide - | Editing Your Items in BURO |