Tools
Tools
Appiah-Adu, K., Fyall, A. and Singh, S., 1998. Marketing effectiveness and customer retention in the airline industry. In: European Marketing Academy Conference (EMAC), May 1998, Stockholm, Sweden.
Full text not available from this repository.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | Social Sciences > Tourism |
| Group: | School of Tourism > International Centre for Tourism and Hospitality Research |
| ID Code: | 15655 |
| Deposited By: | Ms Karen Ward |
| Deposited On: | 14 Jul 2010 14:23 |
| Last Modified: | 07 Mar 2013 15:34 |
| Repository Staff Only - | |
| BU Staff Only - | |
| Help Guide - | Editing Your Items in BURO |