Law, R., Qi, S. and Buhalis, D., 2010. A review of website evaluation in tourism research. Tourism Management, 31 (3), pp. 297-313.
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This paper reviews tourism studies published from 1996 to July 2009 that pertain to methodological approaches to website evaluation. The paper analyzes the initial work and continues up to recent developments in website evaluation. In general, prior research can be divided into five evaluation approaches: counting, automated, numerical computation, user judgment, and combined methods. The strengths and weaknesses of each method are examined. Research gaps and opportunities for future studies are discussed.
|Uncontrolled Keywords:||Website evaluation; Tourism; Review|
|Subjects:||Social Sciences > Tourism|
|Group:||School of Tourism > International Centre for Tourism and Hospitality Research|
|Deposited By:||Ms Karen Ward|
|Deposited On:||14 Jul 2010 15:14|
|Last Modified:||07 Mar 2013 15:34|
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