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Alford, P., 1999. The impact of technology on tourism marketing, e-commerce and database marketing. In: Vellas, F. and Becherel, L., eds. The international marketing of travel and tourism: A strategic approach. Basingstoke, England: Macmillan, pp. 111-118.
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| Item Type: | Book Section |
|---|---|
| ISBN: | 0-333-71758-9 |
| Number of Pages: | 329 |
| Subjects: | Technology > Business, Management and Marketing Social Sciences > Tourism |
| Group: | School of Tourism > International Centre for Tourism and Hospitality Research |
| ID Code: | 15692 |
| Deposited By: | Dr Philip Alford |
| Deposited On: | 14 Jul 2010 15:55 |
| Last Modified: | 07 Mar 2013 15:34 |
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