Li, L. and Buhalis, D., 2008. Influential Factors of Internet Users Booking Online in China's Domestic Tourism. Journal of China Tourism Research, 4 (2), pp. 172-188.
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Based on empirical data, this article, reports factors that influence Chinese Internet users' purchasing behaviours in the tourism industry. The type of travel website most visited, self-efficacy, domain-specific innovativeness, and perception of the Internet are found to be the significant predictors of Chinese eCustomers. The study affirms the importance of reasoned actions and planned behavior theories and the theory of innovation diffusion in predicting customers' purchasing behaviours. Managerial implications for Chinese tourism companies are discussed
|Uncontrolled Keywords:||China; eCommerce; eCustomer; Internet prediction|
|Subjects:||Social Sciences > Tourism|
|Group:||School of Tourism > International Centre for Tourism and Hospitality Research|
|Deposited By:||Ms Karen Ward|
|Deposited On:||14 Jul 2010 16:01|
|Last Modified:||07 Mar 2013 15:34|
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