Destination Marketing through User Personalised Content (UPC).

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Matloka, J. and Buhalis, D., 2010. Destination Marketing through User Personalised Content (UPC). In: Gretzel, U., Law, R. and Fuchs, M., eds. Information and Communication Technologies in Tourism 2010. Vienna, Austria: Springer-Verlag, pp. 519-530.

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Official URL: http://www.enter2010.org/


Item Type:Book Section
ISBN:9783211994061
Number of Pages:642
Additional Information:ENTER 2010 Proceedings. Lugano, Switzerland 10-12 February 2010
Subjects:Social Sciences > Tourism
Group:School of Tourism > International Centre for Tourism and Hospitality Research
ID Code:15722
Deposited By:Ms Karen Ward
Deposited On:15 Jul 2010 18:38
Last Modified:07 Mar 2013 15:34
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