Alford, P. and Karcher, K., 2001. The Endeavour Extranet: Building and Managing a B2B e-Community in the British and Irish Leisure Travel Industry. In: Sheldon, P., Wober, K, and Fesenmaier, D,, eds. Information & Communication Technologies in Tourism 2001: Proceedings of the International Conference in Montreal, Canada, 2001. Vienna, Austria: Springer, pp. 176-186.
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Endeavour is a business-to-business (B2B) extranet in the British and Irish leisure travel industry. It provides business critical information and reservation functionality for independent highstreet travel agents, call centres, and home workers, enabling them to add new values in face of tough competition from vertically integrated tour operator groups and new direct-to-consumer channels such as the Internet and interactive digital television. This case study investigates the evolution of this 'e-community', including some of the challenges faced and lessons learnt while building it.
|Item Type:||Book Section|
|Additional Information:||Information and communication technologies in tourism (International conference) (8th : 2001 Apr : Montreal, Canada)|
|Subjects:||Social Sciences > Tourism|
|Group:||School of Tourism > International Centre for Tourism and Hospitality Research|
|Deposited By:||Dr Philip Alford|
|Deposited On:||18 Jul 2010 21:11|
|Last Modified:||07 Mar 2013 15:34|
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