Alford, P., 2002. Modelling a Virtual Organisation in the Travel Industry. In: Wober, K., Frew, A. and Hitz, M., eds. Information & Communication Technologies in Tourism 2002: Proceedings of the International Conference in Innsbruck, Austria, 2002. Vienna, Austria: Springer, pp. 126-135.
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This paper examines the role, which a Value Added Network Provider could play in creating a Virtual Organisation in the travel industry. There is much hype surrounding the VO concept but very little in the way of empirical data. Subsequent to reviewing the theory relating to VO the author reviews two examples of VO, which are operational in the manufacturing sector and reflects on how this practice outside the travel industry could be applied within it. The paper presents an overview of what form a VO in the travel industry might take and concludes that the VANP occupies a pivotal role in the travel value chain and is in a natural position to assume the role as a broker of VO.
|Item Type:||Book Section|
|Uncontrolled Keywords:||Virtual Organisation; Virtual Enterprise Broker; Value Added Network Provider; Action Research; Intervention Planning; Business processes|
|Subjects:||Technology > Business, Management and Marketing|
Social Sciences > Tourism
|Group:||School of Tourism > International Centre for Tourism and Hospitality Research|
|Deposited By:||Dr Philip Alford|
|Deposited On:||18 Jul 2010 21:14|
|Last Modified:||07 Mar 2013 15:34|
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