Denegri-Knott, J., 2010. ‘Have it now!”: eBay and the acceleration of consumer desire. In: European Conference of the Association for Consumer Research, 30 June-3 July 2010 , Royal Holloway, University of London.. (Unpublished)
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Drawing on data gathered from in-depth interviews with experienced eBay users living in the South West of England, this paper accounts for how consumers’ interaction with eBay accelerates cycles of desire. It is argued that because eBay never ceases to signal new possibilities in finding desired goods, it sets in motion accelerated cycles of revelation, characterised by unexpected surprises and opportunities where desired goods can be acquired quickly. This however, undermines the possibility of pleasure associated with a state of desire by radically shortening the various stages of the cycle.
|Item Type:||Conference or Workshop Item (Paper)|
|Subjects:||Technology > Business, Management and Marketing|
|Group:||Media School > Institute for Media and Communication Research|
|Deposited By:||Dr Janice Denegri-Knott|
|Deposited On:||26 Jul 2010 14:25|
|Last Modified:||07 Mar 2013 15:35|
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