Technology, Consumers and Marketing Theory.

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Dholalia, N., Zwick , D. and Denegri-Knott, J., 2009. Technology, Consumers and Marketing Theory. In: Maclaran, P., Saren, M., Stern, B. and Tadajewski, M., eds. The Handbook of Marketing Theory. Los Angeles, CA, USA: SAGE, pp. 494-512.

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Item Type:Book Section
ISBN:9781847875051
Number of Pages:541
Subjects:Technology > Business, Management and Marketing
Group:Media School > Institute for Media and Communication Research
ID Code:15828
Deposited By:Dr Janice Denegri-Knott
Deposited On:26 Jul 2010 13:40
Last Modified:07 Mar 2013 15:35
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