Jun, S. H., Vogt, C. A.. and MacKay, K. J., 2007. Relationships between Travel Information Search and Travel Product Purchase in Pretrip Contexts. Journal of Travel Research, 45 (3), 266-274 .
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Official URL: http://jtr.sagepub.com/content/45/3/266.abstract
This study adds to understanding the relationships between travel information search and product purchase behaviors by examining online and offline information search and purchase behaviors. A conceptual model of travel planning was developed from case-based vacation planning theory. Results indicated travel information search and product purchase commitments in the pretrip stage are different, travel information search and product purchase vary by travel product categories in the pretrip stage, and travel experiences influence travel information search and product purchase for certain travel products in the pretrip stage. This study suggests that travel-planning theory is strong in explaining complex travel behaviors.
|Uncontrolled Keywords:||travel information search travel product purchase case-based vacation planning theory travel product characteristics|
|Subjects:||Social Sciences > Tourism|
|Group:||School of Tourism|
|Deposited By:||Dr Soo Hyun Jun LEFT|
|Deposited On:||16 Sep 2010 13:49|
|Last Modified:||07 Mar 2013 15:36|
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