A Segmentation Approach to Relationship Marketing in International Hotel Groups.

Tools

Osman, H., 1999. A Segmentation Approach to Relationship Marketing in International Hotel Groups. In: CHME Hospitality Research Conference, April 1999, School of Management, University of Surrey, pp. 519-525.

Full text not available from this repository.


Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Tourism
Group:School of Tourism
ID Code:16266
Deposited By:Dr. Hanaa Osman
Deposited On:26 Sep 2010 12:35
Last Modified:07 Mar 2013 15:37
Repository Staff Only -
BU Staff Only -
Help Guide - Editing Your Items in BURO