Lilleker, D., 2005. Political marketing: the cause of an emerging democratic deficit in Britain? Journal of Nonprofit & Public Sector Marketing, 14 (1-2), pp. 5-26.
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Political marketing, as a set of techniques for policy design and development, was welcomed as a route towards a more participatory form of democracy. However, as New Labour attempted to rebrand itself to suit key segments of the electorate, we find that voters are not participating to any greater extent. In fact sections of the electorate are rejecting the democratic process, feeling that parties have little care for those outside their target segment. This paper questions the way New Labour employed marketing and, drawing on primary data, relates this to the dramatic fall in turnout in 2001.
|Subjects:||Social Sciences > Communication, Cultural and Media Studies|
Social Sciences > Politics
Media School > Institute for Media and Communication Research
|Deposited By:||INVALID USER|
|Deposited On:||02 Jan 2008|
|Last Modified:||07 Mar 2013 14:37|
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