Mapping a market orientation: can we detect political marketing only through the lens of hindsight?

Lilleker, D. and Negrine, R., 2006. Mapping a market orientation: can we detect political marketing only through the lens of hindsight? In: Davies, P. J. and Newman, B. I., eds. Winning elections with political marketing. New York: Haworth Press.

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Item Type:Book Section
ISBN:0789033690
Subjects:Social Sciences > Communication, Cultural and Media Studies
Social Sciences > Politics
Group:Media School
Media School > Institute for Media and Communication Research
ID Code:1650
Deposited By:INVALID USER
Deposited On:02 Jan 2008
Last Modified:07 Mar 2013 14:37
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