CIM Strategic Marketing in Practice- Alzheimers's Society.

Kilburn, D., 2009. CIM Strategic Marketing in Practice- Alzheimers's Society. Documentation. Poole, England: Bournemouth University. (Unpublished)

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Insights into the case study when preparing senior marketing managers for the Chartered Institute of Marketing professional examination.

Item Type:Monograph (Documentation)
Subjects:Technology > Business, Management and Marketing
Group:School of Tourism
ID Code:16837
Deposited By:Associate Professor David Kilburn
Deposited On:25 Nov 2010 11:44
Last Modified:07 Mar 2013 15:39

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