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Kilburn, D., 2009. CIM Strategic Marketing in Practice- Alzheimers's Society. Documentation. Poole, England: Bournemouth University. (Unpublished)
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Abstract
Insights into the case study when preparing senior marketing managers for the Chartered Institute of Marketing professional examination.
| Item Type: | Monograph (Documentation) |
|---|---|
| Subjects: | Technology > Business, Management and Marketing |
| Group: | School of Tourism |
| ID Code: | 16837 |
| Deposited By: | Associate Professor David Kilburn |
| Deposited On: | 25 Nov 2010 11:44 |
| Last Modified: | 07 Mar 2013 15:39 |
Available Versions of this Item
- CIM Strategic Marketing in Practice- Alzheimers's Society. (deposited 15 Apr 2010 20:29)
- CIM Strategic Marketing in Practice- Alzheimers's Society. (deposited 25 Nov 2010 11:44) [Currently Displayed]
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